CCC RECAP: Making the Most of Back-End Incentives
Channel professionals have many choices when it comes to influencing partner behavior. But few are as effective as back-end incentives — as long as you use them wisely. By T.C. Doyle Vendors have a...
View ArticlePalo Alto Networks Bets Big on Back-End Rebates
Vendor departs from channel norms with shift away from discounts, embracing back-end rebates and sales incentives. By Larry Walsh Palo Alto Networks is rolling out major enhancements to partner...
View ArticleNutanix Expands Partner Incentives, Resources
Expanded incentives, resources, and channel-led initiatives aim to drive growth in a competitive market. By Larry Walsh While many vendors are looking to shave a few points here and there from their...
View ArticleDell Focuses on Future Tech, Collaboration With Program Update
New enhancements focus on AI, edge computing, and increased incentives, aiming to boost partner engagement and prepare for next-gen tech advancements. Channelnomics IQ Exclusive By Larry Walsh The...
View ArticleMost Important Channel Program Attributes in 2024
Training, enablement, and business development support top partners’ list of the most important channel program attributes this year. Conventional channel wisdom is if a vendor asks partners what it...
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